Tom Dumont, Tony Kanal, Gwen Stefani, Adrian Young: these four individuals compose the band known internationally as no doubt. their music is widely popular thanks to their amazing talent and their particular message.

This message may be, at times, opaque.

No doubt deliver a consistent, powerful idea throughout their most important work. this vision is apparent in both their songs and videos.

The purpose of this project is to deconstruct the no doubt message, and thus create a new academic discipline: the study and intellectualization of no doubt, i.e., ndtheory.

One need not be versed in visual, musical, metaphorical, or symbological theory to understand the basic premises of ndtheory. all that is needed is an open, no doubt-driven mind.