Promoting The Tech-8 class...or Making
the News with...
There is a lot to read on this page, so read carefully!
 Read
the rubric before you do anything else....
Note that average estimated
grades are provided as guidelines....
Tech-8 is unlike any other Technology class.
How can you communicate that message to others?
What would it look like if the Tech-8 class
made the news (which it has!)
Project Details
Skip to: Collateral
Page guidelines Audience/approach
Rubric
Overview
You are all now "apprentice" advertising or press executives working at
the high powered S3 "Silverman, Silverman & Silverman" agency in New York City (with
satellite offices in Scarsdale, NY, room D-13)
You have been hired by the creative director of S3, Mr. Silverman,
to creatively and positively promote the E H S Tech-8 class to a variety of
'audiences' by developing an audience appropriate press kit (ideally 3 students per
team should work together*). This press kit will show what the Tech-8 class is all about, and how it works, in
a positive, constructive manner. You will also select the target audience.
With my prior approval, you can also develop a
press kit to promote:
 | The Toshiba ExploraVision winners |
| A social action organization like Taybands, H.O.P.E etc... |
The rest of the project may need slight modification for
these alternate choices... see me for details in class....
If you are promoting the Tech-8 class...
You have a choice of your 'target' audience. Choose one:
| new student who has just moved into the district |
| parents attending the open house 'parent teacher night' |
| audience of Technology teachers attending a conference on Technology education |
| general public |
| or I will approve one selected by your team, if appropriate |
You have a choice of your lead for the promoting of Tech-8:
| this class is the 'coolest', most fun course ever |
| this class is academically challenging and thought provoking |
| this class uses the latest state-of-the-art technology at EHS |
| teacher is the most scholarly and well informed individual, well respected
in the Tech community |
| all of the above |
| or I will approve one selected by your team, if appropriate |
Remember to get my written approval first for:
| Team members and team name |
| Target audience (customer) |
| Marketing / advertising / press approach |
| Alternate topic (if any) |
 Use
this form to get my approval for this project.
Then...
| Name your team |
| Decide on roles / responsibilities (who will do what by when) |
| Start developing a slogan / logo |
| Begin working on your other deliverables |
What you will be producing (press kit / marketing
collateral)
The level of writing should be that of a student entering high school. The
press kit or 'marketing collateral' for the Tech-8 course
includes:
| Design of animated web page graphic logos/icons for futurenorms.org
that are entirely original and amazing! |
| Newsletter about favorite projects in Tech or an overview of the course - use MS-Publisher.
Use
the title "What's Happening in
Tech-8 Today" if you cannot think of one that is more original ! |
| Digital graphic poster or 'flyer' with 'slogan' and logo
that you will design. Must be entirely original - no clip art or
copyrighted images etc. sized 8 1/2 by 11 inches. |
| Press release for a newspaper article (MS-Word - 10 point font)
about an activity in Tech. Consider using real quotes from your
friends in the article. |
| A 120-180 second fast paced 'infomercial' (self - running PowerPoint - minimum
12 animated
slides) giving an overview of the year in Tech class. It should
showcase the various projects we did in Tech, and should use actual work from
your projects (print-screens) or other relevant items, or discuss what
topics were covered in Tech. Audio or video work is also acceptable
with my prior approval. |
All graphics work for the project must be completely original and may
not contain copyrighted images or artwork from the Internet or elsewhere !
 |
Hint: Think like an press / advertising agency:
Consider creating a character, a theme or overall slogan that will unify
or tie all of your deliverables together. |
Page Guidelines for the
deliverables (press kit / marketing collateral) otherwise known as 'what you need to hand
in to me to get a grade':
(click on a link for more details or read the preceding
description)
| Deliverable |
2-3 members |
4 members |
| Animated GIF Web page graphics
*must be all original graphics, no clip art
|
2-3 graphics |
4 graphics |
| Newsletter (MS-Publisher)
*must use
appropriate fonts
|
2-3 pages |
4 pages |
| Poster/flyer (8.5 x 11 page)
*must
be all original graphics, no clip art
|
1 poster |
2 posters |
| Press release (10 point
font only) |
1 page |
1 page |
| Infomercial Presentation,
or Audio PSA or Video
*must be all original graphics, however you may use
screenprints of prior projects which may include Internet graphics in them.
Consider using a character or spokesperson!
See me for details on Audio or Video.
|
12 slide minimum - set to run by
itself |
15 slide minimum- set to run by
itself |
All deliverables will eventually be saved to a team folder on D13SHARE.
Until you are told to do so, please save it in another location that will be
agreed to by your team. Only save to D13SHARE when advised to do so by Mr.
Silverman. Keep backups of your work in your own account!
Due date for all deliverables
above will be announced in class!
Rubric
Of course,
you will read
the rubric for grading information !
* You may have a team of 4 students with my prior written
approval. If you have 4 students, and the team does not work together, the
entire team runs the risk of getting fired (see
the rubric why this could be bad for your grade.) Stay focused!
Obvious Reminder: Although team members within the same
team are expected to work together, it is also expected that there will be no
collaboration across teams in any class or different classes! If there is
any work from any team that appears to be duplicated by another team, even in
part, both teams will receive a lower grade.
Good luck!
| 
