Anyway, I am just doing this because it’s about one of my favorite pastimes: shoes. I saw the following paragraph in an ad in my favorite magazine,New York Magazine, and it was too clever to not share… It sure caught my attention.

The ad features a red and white heel with the words “the heel” below it. The text of the ad follows as such:

You’re fully aware of the dichotomy. They hurt your back. They kill your feet. But somehow you just can’t resist them. They beckon you from store windows. They call to you from the pages of magazines. And they are far more alluring than somethings that really matter. Like having a solid retirement plan. A properly balanced portfolio. And the knowledge that you’re making smart financial decisions. Through Women and Company, a membership service from Citigroup, you can learn how to work toward your goals, from home ownership to starting a business. Just think, your very own shoe store.”

Is anyone else tearing up? If I had money to put in a portfolio, they would have a new customer... Seriously, great ad.